معرفی
Dr. Jiani Jiang serves as an associate professor of marketing in the Offutt School of Business at Concordia College, bringing expertise in global consumer behavior and digital strategy.
Education:
- Ph.D. in Business Administration (Marketing), New Mexico State University
- M.B.A., Bryant University
- B.S. in Marketing, Roger Williams University
Research Focus: Her scholarly work examines cultural nuances in brand perception, algorithmic impacts on digital engagement, and psychosocial drivers of luxury consumption. Current investigations analyze cross-border social media campaigns and sustainability tensions in high-end markets through quantitative consumer studies.
Teaching Portfolio: Instructs core and specialized courses including Consumer Behavior, International Marketing, Social Media Marketing, Retail Management, and Green Marketing, emphasizing real-world case applications.
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