معرفی
Lan Jiang, PhD, is a Professor of Marketing at Menlo College, specializing in consumer psychology and behavior. Her work explores online user communities, interpersonal influences, and customer success.
- PhD in Marketing from University of British Columbia
- MA in Economics from Simon Fraser University
- BA in Economics from Beijing University
Her research bridges psychological theories with digital marketing practices, focusing on how social dynamics and self-perception shape consumer decisions in online environments. She has held academic positions at University of Oregon, City University of Hong Kong, and Santa Clara University.
Recent publications analyze social media engagement, intelligent avatars in customer service, and e-commerce interface design. Her work has appeared in top journals like Journal of Consumer Research and Journal of Retailing, with media coverage from Harvard Business Review and NPR.
Dr. Jiang serves on the editorial review board of the Journal of Consumer Marketing and reviews for the Journal of Consumer Research. She also contributes to social initiatives in sustainability and education through consulting and advocacy.
