معرفی
Tyler Hancock is an Assistant Professor in the Department of Marketing and International Business at the University of Toledo's John B. and Lillian E. Neff College of Business and Innovation. Before academia, he worked in B2B sales across insurance, technology, and consulting, focusing on account development, cost containment strategies, and team selling. He holds a PhD in Marketing from Mississippi State University and dual degrees (MBA and BS in International Business) from the University of Southern Mississippi.
His research interests center on the intersection of individuals and technology, including customer relationships, technology use, salesperson-technology interaction, and online marketing. Notable research areas include chatbot engagement psychology, consumer revenge dynamics, and trauma-informed retail strategies. He has published in prestigious journals like Journal of Retailing, Journal of Consumer Marketing, and Computers in Human Behavior.
Recent work explores themes such as AI-driven consumer relationships, psychological impacts of retail technology, and managing negative online word-of-mouth. His research bridges practitioner and academic domains, addressing real-world challenges in sales, customer service, and digital transformation. Hancock's work often employs mixed-methods approaches to understand evolving consumer behaviors in tech-saturated markets.
He has advised no formal students listed but has co-authored studies with colleagues on salesperson dynamics, consumer psychology, and retail innovation. His academic contributions emphasize practical applications of marketing theory to contemporary business challenges.
