معرفی
Dr. Bashar S. Gammoh is a Professor of Marketing and International Business and the Associate Dean for Graduate Programs and Research at The University of Toledo’s John B. and Lillian E. Neff College of Business and Innovation. He holds a Ph.D. in Marketing from Oklahoma State University, an MBA from the University of Jordan, and a B.S. in Economics from Yarmouk University, Jordan. His academic roles include serving as Academic Director for MBA/EMBA programs (2019–2021) and teaching courses in marketing strategy, brand management, and international marketing.
Education:
- Ph.D. in Marketing, Oklahoma State University (2006)
- M.B.A., University of Jordan (2000)
- B.S. in Economics & Finance, Yarmouk University (1997)
Dr. Gammoh’s research focuses on marketing strategy, brand management, and cross-cultural international marketing. Key areas include brand alliances, salesperson-brand identification, and global-local brand positioning. His work has been published in journals like the European Journal of Marketing, Psychology & Marketing, and the Journal of Product & Brand Management.
Awards & Honors:
- Emerald Publishing Highly Commended Paper Award (2019)
- Thomas Gutteridge Dean’s Excellence Award (2021)
- National Conference in Sales Management Best Paper Award (2021)
- Multiple COBI College awards for research, service, and teaching
His research and teaching emphasize strategic marketing decisions, cross-cultural dynamics, and the intersection of brands with consumer psychology. He has advised graduate programs and contributed to international academic partnerships through courses offered in India and Egypt.
