معرفی
Dr. John D. Hansen is a Professor of Marketing and Associate Dean at the Collat School of Business, University of Alabama at Birmingham (UAB). He holds a PhD from the University of Alabama (2006), an MBA from Troy State University (1996), and a BS in Marketing from Troy State (1995). He previously taught at the University of Southern Mississippi and Northern Illinois University.
His research focuses on salesperson performance, frontline employee dynamics, and B2B marketing strategies. Key areas include sales ambidexterity, customer success ecosystems, and the impact of community engagement on retailer relationships. He serves on the editorial board of the Journal of Services Marketing and has reviewed for top journals including Journal of Personal Selling and Sales Management.
Hansen has received teaching awards including UAB's President's Award (2014) and the Excellence in Teaching by a Doctoral Student (2006). He teaches courses on professional selling, marketing internships, and trends in sales. His leadership roles include Associate Dean at Collat School of Business since 2024 and Professor since 2010.
- Education: PhD Marketing (University of Alabama), MBA (Troy State), BS Marketing (Troy State)
- Key Contributions: Over 60 peer-reviewed articles on sales performance, B2B marketing, and retailer strategies
- Professional Activities: Editorial board member, conference best paper awards, industry partnerships
