معرفی
Dr. Lan Xia is a Professor in Marketing at Bentley University. Her research explores consumer behavior dynamics, including pricing psychology, e-commerce, and service satisfaction. She holds a Ph.D. from the University of Illinois Urbana-Champaign.
Her work examines how socio-political identity, nostalgia, and environmental cues influence consumer decisions. Recent publications analyze luxury retail automation, pandemic-induced travel trends, and political polarization in pet-related markets.
No awards, grants, or student advisements are documented.
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