معرفی
Wenting Zhong is an Adjunct Lecturer in the Marketing department at Bentley University. She holds a Ph.D. in Marketing from Bentley University and an MS from Drexel University.
- Educational Background
- Ph.D. - Bentley University
- MS - Drexel University
- Research Focus
- Consumer behavior in luxury shopping with AI/robotic agents
- Behavioral pricing and socioeconomic status
- Political identity's influence on pet apparel purchases
- Neuroimaging (fNIRS, EDA) to study emotional responses
- Anthropomorphization in human-robot interactions
Her publications span 2019-2025, emphasizing interdisciplinary approaches combining marketing, neuroscience, and behavioral economics. Key themes include technology adoption, emotional responses to advertising, and socioeconomic/political identity impacts on purchasing.
Teaching interests include marketing research, consumer behavior, and customer analytics. No scientific awards, student advisees, or lab affiliations are explicitly detailed.
۰مقاله منتشرشده
