Song-yi Youn

Song-yi Youn is Assistant Professor and Doris Saxon Faculty Fellow in the Department of Textile and Apparel Management at the University of Missouri's College of Arts & Science. She holds dual PhDs from Purdue University and Hanyang University in Consumer Behavior/Retailing. Her research investigates consumer behavior in digitally-mediated fashion retail environments.

Education includes:

• PhD, Purdue University (Retailing and Consumer Studies)
• PhD, Hanyang University (Consumer Behavior)
• MS, Hanyang University
• BS, Hanyang University

Youn's research employs three interconnected frameworks: consumer behavior analysis to understand digital shopping motivations; retail technology integration examining benefits/pitfalls of innovations like AI and blockchain; and CSR/crisis management exploring brand-consumer communications. She has professional experience as a market analyst at Korea Color and Fashion Trend Center, where she analyzed global fashion markets.

Her recent publications investigate blockchain applications in luxury resale, consumer responses to NFT fashion, hybrid retail vulnerabilities, and crisis management strategies. Teaching areas include Consumer Behavior, Visual Merchandising, and Textiles.