Chuanlan Liu

Dr. Chuanlan Liu is Professor and Graduate Advisor at LSU, holding the Doris L. Carville, Jr. Endowed Professorship. She directs research on digital fashion retailing, sustainable consumption, and consumer behavior analytics. Funded projects include NSF grants analyzing social media marketing effectiveness and global adoption strategies for sustainable materials.

Recent work examines Gen Z engagement with circular fashion models, AI applications in fashion design, and cross-cultural luxury marketing on emerging platforms like TikTok. She serves as graduate advisor and teaches apparel merchandising strategy courses.