Lauren Copeland

Dr. Lauren Copeland is an Associate Professor in the School of Fashion Design and Merchandising at Kent State University, with a Ph.D. in Human Ecology: Apparel and Textiles from Kansas State University (2015). Her research focuses on sustainable practices in the apparel industry, consumer behavior, and the impact of social media on fashion consumption. She explores topics like Gen Z shopping trends, ethical consumerism, and the role of technology (e.g., AR/VR, mobile apps) in shaping retail experiences.

Education

• Ph.D. Human Ecology: Apparel and Textiles, Kansas State University (2015)

Research Interests: Dr. Copeland’s work bridges academic research and industry practice, emphasizing sustainability strategies, social media analytics, and consumer psychology. She investigates viral trends on platforms like TikTok, the influence of influencers on purchasing decisions, and the ethical implications of fashion knockoffs. Her research often addresses global audiences, including studies on Chinese Gen Z consumers and cross-cultural marketing dynamics.

Labs/Initiatives: She is affiliated with the Environmental Science and Design Research Institute at Kent State, contributing to interdisciplinary sustainability efforts. Her collaborations span academia, industry, and social media platforms to advance innovative solutions in fashion merchandising and consumer engagement.