معرفی
Andy Aylesworth is a Professor of Marketing at Bentley University, located in Morison Hall. His expertise spans creativity, advertising, and consumer behavior, with a focus on pedagogical innovation in marketing education. He holds a Ph.D. and MBA from Indiana University, alongside a B.S. in Business Administration from the University of Illinois.
- Education:
- Ph.D. in Marketing, Indiana University
- MBA, Indiana University
- Bachelor of Science in Business Administration, University of Illinois
His research explores teaching creativity, advertising context effects, and pet-related consumer behavior. He has published in journals like the Journal of Advertising and Journal of Consumer Marketing. Notable accolades include the Marketing Faculty of the Year Award.
Dr. Aylesworth's teaching emphasizes creativity, integrated marketing communications, and event marketing. Prior to academia, he worked as an account executive in advertising, blending industry experience with academic rigor.
