معرفی
Nada Nasr is an Associate Professor in the Marketing department at Bentley University. Her office is located in Morison Hall, room 232, and she can be reached via email at nnasr@bentley.edu or telephone at 781.891.3199.
Her research focuses on critical aspects of consumer behavior, including:
- Mindful Consumer Behavior
- Postpurchase Consumer Behavior
- Customer Lifetime Value
- Consumer Vengeance
- Online Consumer Behavior
- Unfair Pricing Practices
Dr. Nasr's scholarly work examines psychological drivers in post-transaction consumer experiences and value estimation methodologies, with publications appearing in the Journal of Marketing Research, Journal of Consumer Psychology, Journal of Interactive Marketing, and Journal of Business Venturing.
Her professional recognition includes:
- International Fellow of the American Association of University Women
She also maintains active consulting practice in customer lifetime value estimation and marketing research methodologies, drawing from prior teaching experience at the University of Illinois, Urbana-Champaign and the American University of Beirut.
