معرفی
Dr. Nada Elnahla is an Assistant Professor/Lecturer at Maynooth University's School of Business, joining in 2022 after roles as an Instructor of Marketing at Carleton University (Canada) and Assistant Professor of English Literature at Alexandria University (Egypt). She holds dual PhDs in Management/Marketing (Carleton, 2021) and Comparative Literature (Cairo, 2012), alongside MA (Comparative Literature, Alexandria, 2008) and BA (English Literature, Alexandria, 2004) degrees. Her research bridges retail surveillance ethics, consumer behavior, and literary analysis, focusing on topics like smart surveillance in retail, loyalty programs, and the intersection of literature and marketing.
Education:
- PhD in Management/Marketing, Carleton University (2021)
- PhD in Comparative Literature, Cairo University (2012)
- MA in Comparative Literature, Alexandria University (2008)
- BA in English Literature, Alexandria University (2004)
Research Interests: Dr. Elnahla explores surveillance technologies in retail, consumer ethics, narrative theory, and marketing history. Her work often critiques how retail spaces monitor customers and employs literary frameworks to analyze consumer psychology and corporate practices.
Awards & Grants:
- MUSSI Research Grants Scheme (2024)
- Maynooth University School of Business Seed Funding (2023)
- Paul R. Lawrence Fellowship (2017)
- Donald F. Dixon Scholarship (2019)
Labs & Collaborations: She contributes to the Innovation Value Institute’s (IVI) Digital Retail Cluster and is a member of LERO, Ireland’s Science Foundation research center for software engineering. Her work integrates industry partnerships to study evolving retail technologies and consumer dynamics.
