Cara Peters

Dr. Cara Peters is a Professor of Marketing and Chair of the Management & Marketing Department at Winthrop University's College of Business Administration. She holds a B.A. in Management from Luther College, an MBA, and a Ph.D. in Business Administration from the University of Nebraska. Her teaching portfolio includes Principles of Marketing, Advertising, E-commerce, Consumer Behavior, and Market Research.

Education:

• B.A., Management, Luther College
• MBA, Business Administration, University of Nebraska-Lincoln
• Ph.D., Business Administration, University of Nebraska

Research Interests: Specializes in global marketing strategies, consumer psychology, and qualitative market research methodologies. Her work bridges academic theory with practical applications in advertising and digital marketing.

Professional Contributions: Served as Associate Editor for the Journal of Case Studies and currently serves on the Board for the Society for Case Research. Publications include studies in Journal of Consumer Psychology and Journal of the Academy of Marketing Science.

Teaching History: Taught at the University of Georgia, University of North Carolina-Charlotte, and has been at Winthrop University since 2004.