Mike Tippins

Mike Tippins is a Professor of Marketing at the University of Wisconsin-Oshkosh College of Business. With a Ph.D. in Marketing from the University of Nebraska–Lincoln, he has contributed extensively to marketing research, focusing on customer loyalty, consumer behavior, and strategic management. His work spans interdisciplinary areas including healthcare marketing, ethics, and business education.

• Education:
  • Ph.D., University of Nebraska–Lincoln, 1999
  • MBA, Indiana University–Fort Wayne, 1995
  • BBA, University of Georgia, 1988

Tippins’ research explores the intersection of marketing strategy, organizational behavior, and pedagogy. He has published on topics such as fear appeals in post-crisis marketing, the role of scanner data in retail decision-making, and the ethical implications of advertising techniques. His recent work emphasizes customer loyalty dynamics in the dental industry and the evolution of marketing channels.

His scholarly output includes 15+ publications in journals like the Journal of Marketing Communications and Services Marketing Quarterly, with a focus on empirical studies and theoretical frameworks. Collaborative works with colleagues like B. S. Lilly and A. Alexandrov highlight interdisciplinary approaches to marketing analytics and traditional word-of-mouth.

Scientific awards include recognition as a Distinguished Professor by the University of Wisconsin-Oshkosh and a research-based analysis of the Clio Advertising Award’s impact on firm profitability. He has served on numerous academic committees, chaired the Marketing Department, and consulted for organizations like the Business Success Center and Dynamic Insights since 2006.