Birgit Leisen Pollack

Birgit Leisen Pollack is a Professor of Marketing at the University of Wisconsin Oshkosh, specializing in services marketing, customer satisfaction, and green marketing. Her research explores the intersection of consumer emotions, sustainability, and brand loyalty, with a focus on behavioral intentions in service environments.

• Ph.D., New Mexico State University (1998)
• MS, New Mexico State University (1993)
• BA, Universitat Trier, Germany (1991)

Her work emphasizes the psychological drivers of customer loyalty, particularly in sustainable services, and has developed frameworks linking service quality to repurchase intentions. Recent articles examine Gen Z's eco-conscious consumption patterns and the amplification of warm emotions through green service attributes.

She is a co-author of foundational research on the Net Promoter Index and has contributed to marketing education through experiential learning studies. Her collaborations with scholars like Alexandrov and Lilly highlight interdisciplinary approaches to service marketing.