معرفی
Peter Fader is the Frances and Pei-Yuan Chia Professor of Marketing at The Wharton School of the University of Pennsylvania. His research focuses on analyzing behavioral data to understand and forecast customer purchasing activities across industries like telecommunications, financial services, gaming, retail, and pharmaceuticals. He has co-founded predictive analytics firms like Zodiac (sold to Nike) and Theta Equity Partners, which commercializes customer-based corporate valuation.
- Academic Rank: Professor of Marketing
- University: University of Pennsylvania
- School: The Wharton School
- Department: Department of Marketing
His research interests include customer lifetime value, sales forecasting for new products, and using behavioral data to enhance managerial applications such as customer relationship management. His work often reveals cross-industry behavioral patterns and emphasizes scalable data analysis methods, like repeated cross-sectional summaries, to improve model performance without compromising privacy.
Recent articles highlight his contributions to dynamic pricing in sports ticketing, multi-stage ad attribution, and loyalty program optimization. These works span fields like marketing analytics, behavioral economics, and data science.
Scientific Awards and Honors:
- AMA 25-year Consortium Fellow Research Excellence Award (2009)
- Paul E. Green Award (1997, 2006)
- Robert B. Clarke Outstanding Educator Award (2007)
- EXPLOR Award for innovative marketing research (2007)
- Best paper awards in the Journal of Interactive Marketing and Marketing Research magazine
Professor Fader has mentored doctoral students like Jeffrey Larson and has been a recurring subject of media coverage in outlets such as The New York Times, The Wall Street Journal, The Economist, and NPR. His teaching includes courses on applied probability models in marketing and global business week programs.
