معرفی
Douglas Bowman serves as Professor of Marketing at Goizueta Business School, Emory University, holding dual administrative roles as Senior Associate Dean for External Relations and Senior Associate Dean for Working Professionals MBA Programs. He is founding co-director of the Emory Marketing Analytics Center and chairs major research conferences including the INFORMS Marketing Science Conference.
His educational background includes:
- PhD in Marketing, The Wharton School, University of Pennsylvania
- MA in Business Economics, University of Pennsylvania
- MBA, Ivey School of Business, University of Western Ontario
- BASc in Electrical Engineering, University of Waterloo
- CPA, CMA, Chartered Professional Accountants, Ontario
Bowman's research specializes in quantitative marketing with emphasis on strategy and customer relationship management, published in premier journals including Journal of Marketing Research and Marketing Science. His work on customer preference evolution in new markets earned the AMA Green Award, and findings have been featured in The Economist, CNN, and MS-NBC.
His research awards and teaching honors include:
- AMA Green Award for high-impact marketing research
- Adler Prize for teaching innovation and real-world relevance
- Emory Williams Teaching Award (university's highest teaching honor)
- Three-time Outstanding Evening MBA Elective Instructor
- Four consecutive Outstanding Undergraduate Teacher awards at Purdue
Bowman provides executive education in marketing analytics and strategy, serves as expert witness in litigation, and holds editorial positions for leading marketing journals. He co-founded the Emory Marketing Analytics Center and chairs both the University Research Council and AMA's Market Insights Council.
Outside academia, he maintains active interests in running, fitness, and ice hockey.
