معرفی
David A. Schweidel is a Professor of Marketing at Emory University’s Goizueta Business School. With a background in mathematics, statistics, and marketing, he has held faculty positions at the University of Wisconsin-Madison and Georgetown University. His expertise spans customer relationship management, social media analytics, and data-driven marketing strategy.
- Ph.D. in Marketing – University of Pennsylvania
- M.A. in Statistics – University of Pennsylvania
- B.A. in Mathematics – University of Pennsylvania
His research focuses on statistical modeling of customer behavior, with applications in social media analytics, political marketing, and consumer data utilization. He has consulted for companies like EBay and General Motors, and authored books on social media intelligence and data economy applications in business.
His recent publications explore topics like political social media communication, blockchain marketing integration, and generative AI applications. Articles examine consumer privacy trade-offs, customer acquisition modeling, and the role of user-generated content in hybrid marketing environments.
- Recipient of Gaumnitz Junior Faculty Research Award
- Marketing Science Institute Buzzell Award winner
- Recognized in Marketing Science Institute Young Scholar program
- Included in Poets and Quant’s Top 40 Under 40
His work bridges academic research with practical marketing applications, particularly in digital environments and data analytics.
