Eric Bradlow

Eric Bradlow is the K.P. Chao Professor of Marketing at the Wharton School, University of Pennsylvania. He serves as Vice Dean of Analytics at Wharton and Chairperson of the Wharton Marketing Department. Additionally, he holds professorships in Economics, Education, and Statistics and Data Science. His research focuses on Bayesian methods, consumer behavior, and marketing analytics.

Bradlow's academic journey includes a PhD and Master's in Mathematical Statistics from Harvard University, and a BS in Economics from the University of Pennsylvania. His work bridges academia and industry, emphasizing practical applications of statistical methodologies in marketing challenges such as loyalty programs, media effectiveness, and consumer decision-making.

His recent research explores topics like retail media impact, online learning dynamics, and Bayesian modeling techniques. Notable contributions include analyzing cross-reward effects in loyalty programs and developing interpretable whole-brain decoders using neuroimaging data. He has also contributed to advancing statistical reporting standards in academic research.

Bradlow's leadership roles include editorial work for journals like Marketing Letters and fostering interdisciplinary collaboration through analytics initiatives at Wharton. His research has been applied in diverse domains from healthcare outcomes to cultural evolution studies using big data.