Eric T. Anderson

Eric T. Anderson is the Polk Bros. Chair in Retailing and Professor of Marketing at Northwestern University's Kellogg School of Management. He serves as Chair of the Marketing Department and Director of the Kellogg-McCormick MBAi Program. Anderson holds a Ph.D. from MIT Sloan School of Management and has held academic positions at the University of Chicago and University of Rochester. His research focuses on pricing strategies, retail analytics, AI/ML applications, customer loyalty, and channel management. He teaches courses in pricing, retail analytics, and marketing strategy at Kellogg.

Education:

• PhD in Management Science, MIT Sloan School of Management (1995)
• MS in Engineering-Economic Systems, Stanford University (1989)
• BS in Electrical Engineering, Northwestern University (1988)

Research Interests: Anderson's work bridges quantitative and behavioral marketing. He explores pricing dynamics, retail innovation, and the impact of digital tools on consumer decisions. His recent studies analyze alternative data for credit scoring, backorder effects, and AI-driven analytics. His research has appeared in top journals like Management Science and Marketing Science.

Teaching & Recognition: A four-time winner of the Sydney Levy Award for teaching excellence, Anderson is known for courses like Pricing and Retail Analytics. He advises Canadian Tire and LiftLab, and serves on editorial boards for Management Science and Journal of Marketing Research. His work often collaborates with industry, yielding practical insights for firms like FTD and NASCAR.

Grants & Labs: Leads the Center for Global Marketing Practice at Kellogg. His research has been funded by the Marketing Science Institute and industry partnerships. Active in doctoral training, Anderson coordinates the Marketing Ph.D. program and mentors emerging scholars.