Eric T Bradlow

Eric T Bradlow, the K.P. Chao Professor at the University of Pennsylvania, is a multidisciplinary academic with appointments in Marketing, Economics, Education, and Statistics and Data Science. As Vice Dean of AI & Analytics and Chairperson of Wharton's Marketing Department, he bridges statistical rigor with business applications, focusing on Bayesian modeling, marketing research methods, and customer analytics.

• Key Affiliations: Wharton School, University of Pennsylvania
• Academic Roles: Professor, Vice Dean, Department Chair

His research develops novel statistical frameworks for business challenges, including dual-network clustering for data granularity and household production theory for demand modeling. He has pioneered solutions for advertising response measurement and loyalty program optimization, published in journals like Marketing Science and Journal of Marketing Research.

Professor Bradlow has received numerous teaching awards, including the Linback Award and multiple Wharton Excellence in Teaching Awards. He serves as Associate Editor and Editorial Board Member for leading journals and is a Fellow of the American Statistical Association and INFORMS Society for Marketing Science.