Jagdish N. Sheth

Jagdish N. Sheth serves as the Charles H. Kellstadt Chaired Professor of Business at Emory University's Goizueta Business School, with over 60 years of academic experience spanning USC, UIUC, Columbia University, MIT, and Emory. His interdisciplinary work bridges business strategy, consumer psychology, and geopolitical analysis.

His educational foundation includes:

• PhD in Behavioral Sciences, University of Pittsburgh
• MBA in Business Administration, University of Pittsburgh
• BCom in Commerce, University of Madras

Sheth's research revolutionized Relationship Marketing while pioneering frameworks in Global Competitive Strategy and Emerging Markets. His recent work examines digital transformation's impact on consumer behavior through the lens of video analytics and data-driven techniques, emphasizing how modern marketing shifts from 'techniques in search of data' to 'data in search of techniques'.

Analysis of his 200+ publications reveals three dominant trajectories: foundational work on customer role theory (user/payer/buyer), geopolitical analyses of India-China-America dynamics, and pandemic-driven behavioral shifts. His 2025 articles particularly highlight video analytics as the next frontier in understanding consumer habits.

Major recognitions include:

• Padma Bhushan Award (2020) - India's third-highest civilian honor
• Fellowships from AMA, ACR, APA, and AIB
• Dual honorary doctorates (UIUC 2016, Shiv Nadar University 2017)
• All four AMA lifetime achievement awards

Through the Madhuri and Jagdish Sheth Foundation and Sheth Family Foundation, he supports 50+ global organizations while funding the AMA-Sheth Doctoral Consortium. His mentorship extends through the Academy of Indian Marketing (AIM), which cultivates scholarship among Indian researchers.

Sheth founded three major institutes: the Center for Telecommunications Management (USC), India-China-America (ICA) Institute analyzing trilateral geopolitics, and the Academy of Indian Marketing (AIM). His current work examines digital-age relationship marketing through the 'Three I's of Learning' framework.