Hulya KARAMAN

Hulya KARAMAN is an Assistant Professor of Marketing at the Lee Kong Chian School of Business, Singapore Management University. She holds a Ph.D. in Business Administration (Marketing) from Emory University (2018), an M.Sc. in Marketing from Washington University in St. Louis (2012), and prior degrees in Management and Mathematics Engineering. Her research focuses on online word of mouth, customer engagement, and e-commerce dynamics. Key contributions include studies on online review behaviors and their impacts on consumer spending and platform strategies.

Dr. Karaman has received prestigious awards such as the AIM-AMA Sheth Doctoral Consortium Fellowship (2018) and Sheth Fellowship (2015). Her work bridges consumer psychology and digital marketing, addressing issues like extremity bias in reviews and solicitation effects. She contributes to strategic areas like digital transformation and platform management.