Sai Chand CHINTALA

Sai Chand CHINTALA is an Assistant Professor of Marketing at the Lee Kong Chian School of Business (LKCSB), Singapore Management University. He holds a Ph.D. in Marketing from Cornell University (2025), an MBA from the Indian Institute of Management Lucknow (2012), and a B.Tech. in Electrical & Electronics Engineering from National Institute of Technology Warangal (2004).

• Education:
• Ph.D. in Marketing, Cornell University (2025)
• MBA, Indian Institute of Management Lucknow (2012)
• B.Tech. (Electrical & Electronics Engineering), NIT Warangal (2004)

His research focuses on Retailing, E-commerce, and Marketplace Analytics, with a particular emphasis on understanding how digital platforms reshape consumer behavior and retail operations. His work has explored topics such as online grocery shopping dynamics and platform strategy.

His 2024 Marketing Science article examines shifts in consumer purchasing habits due to online grocery platforms. Awards include recognition from the AMA (American Marketing Association) and grants from the Marketing Science Institute.

Grants & Recognition: Secured a $5,000 MSI grant (2022) and received scholarships like the Byron E. Grote Johnson Professional Scholarship (2022). Active in doctoral consortiums (AMA-Sheth, ISMS, 2023).

He contributes to strategic research areas such as Operations Management and Digital Business, aligning with LKCSB’s priorities in marketplace innovation.