Xin CHEN

Xin CHEN is a Full-time Faculty member and Assistant Professor of Marketing at the Lee Kong Chian School of Business (LKCSB), Singapore Management University. His research focuses on Social Media Marketing, Digital Marketing, E-commerce strategies, and applied machine learning in marketing contexts. He holds a Ph.D. in Business Administration (Marketing) from the University of California, Berkeley, and a B.A. in Mathematics (Magna Cum Laude) from Carleton College.

Key research interests include field experimentation methodologies, digital transformation in business, and consumer behavior analysis. Dr. Chen’s work bridges theoretical frameworks with practical applications, leveraging data analytics to explore market dynamics and strategic decision-making.

• Education:
• Ph.D. in Business Administration (Marketing), UC Berkeley (2020)
• B.A. in Mathematics, Carleton College (2014)

His scholarly contributions span behavioral economics models, real estate data analytics, and combinatorial mathematics. Notable awards include the Berkeley-Haas Fisher Center Research Grants and the Berkeley Graduate Fellowship.

Dr. Chen is affiliated with the LKCSB’s research priority areas in Digital Transformation, Business Analytics, and E-Commerce. He collaborates on initiatives related to platform strategies and sustainable business practices.