معرفی
Jonah Berger is an Associate Professor of Marketing at the Wharton School, University of Pennsylvania. A world-renowned expert on influence, word of mouth, natural language processing, and consumer behavior, he has published over 80 articles in top-tier journals and teaches one of the world’s most popular online courses. His research bridges marketing, psychology, sociology, and computer science to uncover why products, ideas, and behaviors go viral.
- Books: Contagious, Invisible Influence, The Catalyst, Magic Words (translated into 35+ languages)
- Industry Collaborations: Apple, Google, Nike, Amazon, GE, Moderna, Bill & Melinda Gates Foundation
Research Focus: Berger’s work examines how language shapes consumer behavior, using natural language processing to extract insights from text data (e.g., lyrics, scripts, service calls). His recent projects explore confidence dynamics, communication mediums, and linguistic patterns in persuasion.
- Awards: Sheth Foundation Award (2025), Hunt/Maynard Award Finalist (2024), William F. O’Dell Award (2019), Berry-AMA Book Prize (2014)
- Media Impact: His work has been featured in The New York Times, Wall Street Journal, Harvard Business Review, and NPR, with over 100 media mentions spanning behavioral science, marketing, and social dynamics.
Leadership: Co-founder of the Technology and Behavioral Science Initiative and organizer of interdisciplinary Behavioral Insights from Text conferences. He has keynoted major events like SXSW and Cannes Lions for Fortune 500 firms and startups alike.
