Rodrigo Dias

Rodrigo Dias is an Assistant Professor of Marketing at the Leeds School of Business, University of Colorado Boulder, with a PhD in Marketing from Fuqua School of Business, Duke University, and an MSc in Behavioral Sciences from FGV/EBAPE. His research explores consumer behavior at the intersection of psychology, economics, and finance, focusing on financial decision-making and psychological well-being.

• PhD: Marketing, Fuqua School of Business, Duke University
• MSc: Behavioral Sciences, FGV/EBAPE

His work investigates how inflation affects consumer perceptions, quality-quantity tradeoffs, and the relationship between money and happiness. Recent publications highlight interdisciplinary insights into consumer psychology, spending habits, and ethical consumption. Rodrigo has received prestigious accolades, including the Ferber Award, Fuqua Best Dissertation Award, and AMA Rising Star Award.

Scientific awards and honors include

• Rising Star Award, AMA CBSig
• Mathew Joseph Emerging Scholar Award, AMA DocSig
• Ferber Award, Journal of Consumer Research
• Fuqua School of Business Best Dissertation Award
• MSI Alden-Clayton Honorable Mention
• SCP Best Competitive Paper Finalist
• AMA Sheth Doctoral Consortium Fellow