Giovanni Luca Cascio Rizzo

Giovanni Luca Cascio Rizzo is an Assistant Professor of Marketing at the Marshall School of Business, University of Southern California. His research focuses on how language, vocal cues, and body gestures influence consumer behavior through multimodal analysis.

Research Interests:

• Consumer Behavior
• Linguistic Influence
• Natural Language Processing
• Persuasion Mechanics
• Multisensory Communication

Scientific Awards:

• AMA CBSig Rising Star Award (2024)
• Mathew Joseph Emerging Scholar Award (2024)

His work bridges marketing science and communication psychology, with recent publications analyzing influencer marketing, AI-generated ads, and nonverbal persuasion. Media coverage includes Harvard Business Review and Fast Company.