Grigorios Lamprinakos

Dr. Grigorios Lamprinakos is an Assistant Professor in the Department of Marketing at the University of Birmingham's Birmingham Business School. He holds a dual PhD in Marketing from Athens University of Economics and Business and in Psychology from Universidad Autónoma de Madrid, and his interdisciplinary research bridges cognitive science and marketing. He is affiliated with the Centre for Responsible Business and international research groups including the Group for Attitudes and Persuasion (GAP) at Ohio State University and the International Group for Attitudes and Persuasion (GAPI) at Universidad Autónoma de Madrid.

• BSc in Business Administration, Piraeus University of Applied Sciences (2001–2006)
• MSc in Marketing and Communication, Athens University of Economics and Business (2010–2012)
• Dual PhD in Marketing and Psychology, Athens University of Economics and Business & Universidad Autónoma de Madrid (2014–2019)

His research centers on the cognitive and metacognitive mechanisms that drive attitudinal and behavioral change, particularly in the domains of sustainable consumption, socially responsible behavior, and ethical/unethical consumer practices. He investigates how thought validation, power dynamics, and emotional cues influence decision-making in both individual and organizational contexts. His work integrates theories from social psychology, consumer behavior, and behavioral economics to explore how individuals process information and form attitudes.

The recent publications of Dr. Lamprinakos reflect a strong trend in interdisciplinary research combining marketing, psychology, and sustainability. His articles explore topics such as green gamification, CEO celebrity ethics, vocal persuasion cues, and digital transformation in SMEs, demonstrating a consistent focus on the psychological underpinnings of consumer and managerial behavior. His research frequently appears in top-tier journals including the Journal of Personality and Social Psychology, Journal of Experimental Social Psychology, and Journal of Business Research.

Dr. Lamprinakos has been involved in privately funded research projects and has presented his work at leading international conferences such as EMAC, SPSP, ACR, and AMA. He serves as an ad-hoc reviewer for multiple academic journals, contributing to the scholarly community's peer-review process.

He currently supervises PhD and MBA students and has held teaching positions at Oxford Brookes University and the University of Derby. His teaching philosophy emphasizes interactive, research-led pedagogy that connects theory with real-world applications, covering subjects such as Marketing Research, Marketing Management, and Consumer Behavior across undergraduate, postgraduate, and doctoral levels. He has extensive experience in curriculum development and hybrid/online module delivery, fostering inclusive and globally aware learning environments.