Grigorios Painesis

Grigorios Painesis is a Lecturer in the Department of Marketing and Communication at the Athens University of Economics and Business (AUEB). Since 2009 he has been delivering courses in Marketing, Data Analysis and Market Research at AUEB, the Technological Educational Institution of Athens (Faculty of Management and Economics), the Agricultural University of Athens and various colleges, underlining his broad teaching engagement across the Greek higher-education landscape.

He holds a BSc in Marketing and Communication (2005) and a PhD in Marketing (AUEB), both from the Athens University of Economics and Business, complemented by an MSc in Management Science and Operational Research (with Distinction) from the University of Warwick (2007).

His research interests centre on consumer behaviour, retail marketing, health-care marketing and pharmaceutical marketing. Empirically, he investigates patient journeys, treatment-adherence barriers and physician–patient interactions in the Greek health-care system, often employing nationwide telephone surveys. Parallel streams of work explore promotional effectiveness, coupon framing effects and consumer response to price promotions.

Across 2011-2016 he co-authored twelve refereed conference papers that reveal two dominant research thrusts: (1) health-care/ pharmaceutical marketing, with a focus on autoimmune diseases (psoriasis, rheumatoid arthritis, IBD) and (2) consumer promotions and coupon framing, using experimental designs to assess how face-value presentation and stock-up cues influence consumer evaluation.

Scientific Recognition

• Greek State Scholarships Foundation – consecutive scholarships and awards
• Ministry of Education – national scholarships and awards
• Athens University of Economics and Business – institutional scholarships and awards
• Best Paper Award – 11th Panhellenic Congress on Management, Economics and Health Policy (2015)

Consultancy & External Projects

He has directed or co-directed applied marketing-research projects for the Greek Youth Institute, the Hellenic Retail Business Association (H.R.B.A.), AbbVie Pharmaceuticals S.A. and Efficient Consumer Response Hellas. He also served as Specialist Advisor and Consultant to the Athens Startup Business Incubator (run under the auspices of the Athens Chamber of Commerce and Industry), mentoring nascent ventures on entrepreneurial marketing strategies.

Labs, Teams & Collaborations

While no dedicated laboratory is explicitly named, his recurrent collaboration with co-authors V. Stathakopoulos, A. Evaggelatos and K. Kottikas indicates an active research cluster specialising in health-care marketing studies within AUEB and across Greek academic institutions.