VASSILIKOPOULOU AIKATERINI

Aikaterini Vassilikopoulou is an Assistant Professor in the Department of Business Administration at the Athens University of Economics and Business (AUEB). She holds a Ph.D. in Marketing from AUEB, an MSc in Economic Psychology from the University of Exeter, UK, and an MBA from AUEB.

• Teaching experience across multiple institutions: Hellenic Open University, Agricultural University of Athens, and University of West Attica
• Specialized in marketing, branding, and consumer behavior

Her research interests span digital marketing strategies, brand psychology, and consumer decision-making processes. She has received postdoctoral funding from the State Scholarships Foundation.