Vrechopoulos Adam

Vrechopoulos Adam is a Professor at the Athens University of Economics and Business (AUEB), affiliated with the School of Business and Department of Management Science and Technology (DMST). He serves as Scientific Coordinator of the Digital Marketing and Electronic Retailing (DIMER) Research Group and has been a faculty member since 2003.

• Education:
  • BSc in Applied Informatics, AUEB
  • MBA in Business Administration, Athens Laboratory of Business Administration (ALBA)
  • PhD in Electronic Retailing & Marketing, Brunel University, UK

Research Interests:
Digital Marketing, Electronic Commerce, Omnichannel Retailing, Virtual Reality Retailing, Consumer Behavior in Digital Environments, and Retail Store Design.

Academic Contributions:
Over 150 publications in journals like Journal of Retailing and International Journal of Electronic Commerce, 2 books, and 2 textbook sections. His work focuses on the intersection of technology, marketing, and consumer psychology.

Teaching & Administration:
Extensive experience in undergraduate, master's, and PhD programs; supervised 6 PhD dissertations and ~190 master's theses. Designed new courses and led conference/training initiatives.

Professional & Research Roles:
Senior Editor/Reviewer for international journals, member of scientific committees, and former business executive. Holds the 6th Dan in the Hellenic Karate Federation (2024) and served in the Greek National Karate Team.