George J. Siomkos

George J. Siomkos is Professor of Marketing and Dean of the School of Business at Athens University of Economics & Business (AUEB). He also serves as Director of the MSc Program in Services Management (MSM) and Director of 'Agora' (Market Analysis & Consumer Behavior Laboratory). Previously, he has held significant leadership positions including Chairman of AUEB's Business Administration Department, Deputy Chair and Chair of the University of Macedonia's Business Administration Department, and Vice President of the University of Peloponnese's Management Committee.

• Athens University of Economics & Business (Current): Professor of Marketing, Dean of School of Business
• University of Macedonia: Former Chair of Business Administration Department
• University of Peloponnese: Former Vice President of Management Committee

Dr. Siomkos holds an impressive academic background with a B.Sc. (cum laude) in Marketing and Management, M.B.A. in Finance, M.Sc. in Statistics & Operations Research, M.Phil. in Marketing, and Ph.D. in Marketing and Corporate Strategy, all from Stern School of Business, New York University.

His research focuses on consumer behavior and analysis, marketing research, services marketing (particularly tourism, sports, media, and entertainment), strategic marketing and planning, brand management, and product-harm crisis management. He has authored 10 textbooks in marketing and published over 80 articles in prestigious journals including Journal of Retailing, European Journal of Marketing, and Journal of Consumer Behaviour.

Analysis of his recent publications (2007-2010) reveals a strong emphasis on crisis management, particularly product-harm crises, with numerous studies examining consumer responses, recovery strategies, and competitive implications. Simultaneously, he maintains significant research in digital marketing environments, exploring online store atmospherics, layout, and consumer behavior in e-commerce contexts, particularly within the travel industry.

• Doctoral Consortium Fellow - American Marketing Association (1988)
• Multiple teaching excellence awards
• Citations exceeding 200 in international academic journals including Journal of Marketing and Journal of Marketing Research

Professor Siomkos has extensive teaching experience across multiple institutions including Stern School of Business (NYU), Long Island University, ALBA, University of Piraeus, University of Macedonia, and Hellenic Open University. He has served on editorial boards of various scientific journals and as a member of organizing committees for international conferences. His laboratory 'Agora' focuses on market analysis and consumer behavior research, providing valuable insights into Greek and international markets.