SIOMKOS GEORGIOS

Georgios Siomkos is Professor of Marketing and Dean of the School of Business Administration at the Athens University of Economics and Business (AUEB). He also directs the Master's Program in Service Management and the Laboratory of Market Analysis and Consumer Behavior (Market). His academic leadership extends across several institutions, including roles in the University of Piraeus, Hellenic Open University, and University of Macedonia.

• B.Sc. (cum laude), Marketing and Management, Stern School of Business, NYU
• MBA, Finance, Stern School of Business, NYU
• M.Phil., Marketing, Stern School of Business, NYU
• M.Sc., Statistics and Operations Research, Stern School of Business, NYU
• Ph.D., Marketing and Business Strategy, Stern School of Business, NYU

His research spans Strategic Marketing Planning, Consumer Behavior, Market Research, Crisis Management, and Service Marketing. He emphasizes real-world applications in tourism, sports, media, and entertainment. His work integrates psychological, behavioral, and strategic perspectives to understand how consumers respond to marketing stimuli and crises.

The 15 most recent publications reflect a strong focus on consumer behavior dynamics, crisis response strategies, digital marketing evolution, and strategic frameworks. Recurring themes include viral marketing, product harm crisis management, electronic marketing, and high-tech product strategy. His publications appear in journals such as Journal of Retailing, European Journal of Marketing, Long Range Planning, and Disaster Recovery Journal.

He has been honored with the following scientific distinctions:

• Doctoral Consortium Fellow of the American Marketing Association (1988)
• Teaching Excellence Award from AUEB’s Graduate Programs

Professor Siomkos has advised numerous academic programs and led significant research initiatives. He coordinated the Thematic Unit 'Marketing II' at the Hellenic Open University for 12 years and has served on executive boards of MBA programs. His leadership in the Market Laboratory fosters empirical research in consumer trends, crisis response, and market intelligence. The lab conducts studies used by public and private sectors and contributes to policy evaluation in consumer protection and EU regulations.

The Market Laboratory (Agora) is a key research unit under his direction, focusing on:

• Consumer behavior modeling
• Strategic marketing in physical and digital markets
• High-tech product management
• Corporate governance and responsibility
• Product-harm crisis management
• Consumer education and protection