Lazaris Christos

Dr. Chris Lazaris (full name: Lazaris Christos) is a Lecturer at the Department of Management Science and Technology within the School of Business, Athens University of Economics and Business (AUEB). He holds a PhD from AUEB, focusing on Omnichannel Retailing, Store Atmosphere, and Consumer Behavior through an interdisciplinary lens. As a member of the Laboratory Teaching Faculty, he delivers undergraduate and postgraduate courses such as 'Digital Marketing', 'Electronic Commerce', and 'Customer Relationship Management'.

• Education:
  • BSc in Physics, National & Kapodistrian University of Athens
  • MSc in E-Commerce (MBA equivalent), Athens University of Economics and Business (distinctions and honors)

Dr. Lazaris’ research explores the intersection of Digital/Omnichannel Retail Marketing, Consumer Behavior, and Information Systems. His work has been published in prestigious journals including the International Journal of Electronic Commerce and Journal of Retailing and Consumer Services, as well as at top conferences like the European Marketing Academy Conference (EMAC) and American Marketing Association Conference. He also contributes to EU-funded R&D projects as a senior researcher in AUEB’s eBusiness Research Center (ELTRUN) and the Digital Marketing & Electronic Retailing (DIMER) research group.

Scientific Awards

• Teaching Excellence Award for 'Information Systems Management' (2022-2023), International MBA, AUEB

With prior experience as a Business Consultant in Retailing and Information Technology, Dr. Lazaris bridges academic expertise with industry application. His scholarship emphasizes the evolving dynamics of digital consumer engagement and the strategic role of technology in modern commerce.