معرفی
Professor Jane Gu is an Associate Professor of Marketing and Dean's Ackerman Scholar at the University of Connecticut's School of Business. She holds a Ph.D. in Marketing from New York University's Stern School of Business, an MS in Economics from SUNY Buffalo, and dual degrees in Economics and Computer Science from Wuhan University, China. Her research focuses on consumer behavior and firm strategies in digital environments, particularly exploring topics like platform economics, competitive strategies, and digital marketing analytics. She has published in leading journals such as Journal of Marketing Research, Management Science, and Marketing Science.
- Education:
- Ph.D. Marketing, NYU Stern School of Business
- MS Economics, SUNY Buffalo
- BA Economics & BS Computer Science, Wuhan University
- Teaching: Digital Marketing, Marketing Strategy, and related courses at undergraduate and MBA levels.
Her research interests span artificial intelligence applications in marketing, behavioral economics, and online platforms. Recent work examines vertical competition on digital platforms, live-streaming commerce dynamics, and content length policies on consumer engagement. She has also explored inclusive product design challenges and strategies to mitigate research bias in corporate innovation.
Professor Gu’s articles consistently address strategic interactions between firms and consumers in digital ecosystems, emphasizing platform governance, consumer uncertainty, and competitive dynamics. Her work bridges marketing theory with practical insights for businesses navigating digital transformation.
