Eugenia Tzoumaka

Eugenia Tzoumaka is an Associate Lecturer at Deree – The American College of Greece (ACG) and an Adjunct Lecturer at the University of West Attica. She holds a PhD in International Marketing/Personal Branding from the Athens University of Economics and Business (AUEB), where her thesis received the prestigious João Havelange Research Scholarship from FIFA. Her work emphasizes mixed-methods research, blending quantitative and qualitative approaches.

Educational Background:

• PhD in International Marketing/Personal Branding (AUEB, 2011–2016)
• MSc in Service Management (AUEB, 2009–2011)
• Bachelor’s Degree in Communication and Media Studies (Panteion University, 2001–2006)

Research focuses on sports celebrity branding, digital marketing, and consumer behavior dynamics. Key themes include social identification effects, sports tourism, and the impact of celebrity endorsements. Her publications explore topics like eSports sustainability and behavioral intentions in sport tourism.

Scientific Awards:

• João Havelange Research Scholarship (FIFA, 2016)

No student advising or grant details are explicitly mentioned. She contributes to interdisciplinary research teams and has engaged with labs focused on digital transformation and consumer engagement.