Brad Carlson

Dr. Brad Carlson is the James J. Pierson Endowed Chair in Marketing and Professor at Saint Louis University's Richard A. Chaifetz School of Business. His research explores consumer-brand relationships, celebrity endorsements, sports marketing, and service employee-customer interactions.

Carlson's work develops theoretical frameworks including the Associative Evaluation-Emotional Appraisal-Intention model for athlete endorsements and examines how customer orientation affects service outcomes. Recent publications investigate consumer commitment through self-brand and self-group relationships, sensory-based communication strategies, and corporate political advocacy.

He has received numerous research awards including the AMA Sales SIG Excellence in Research Award and Distinguished Faculty Member Award. Carlson serves as President-Elect of the Academy of Marketing Science and has directed the PhD program at Chaifetz School of Business.