معرفی
Dr. Mohammad Sakif Amin is an Assistant Professor of Marketing at Western Michigan University's Haworth College of Business. His research focuses on salesperson motivation, self-efficacy, stereotype threat, and brand endorser effectiveness. He holds a Ph.D. from West Virginia University, an MBA from Texas Tech University, and a B.B.A. from North South University, Bangladesh.
Research Interests:
- Sales Management & Strategy
- Salesperson Psychology (Motivation, Anxiety, Opportunism)
- Brand Endorser Effectiveness
- International Sales Dynamics
His recent work explores how stereotype threats impact sales performance and the interplay between self-efficacy and sales outcomes. Earlier contributions include studies on mobile marketing strategies for tourism sectors and social network analyses in international sales research.
Teaching emphasizes global marketing and personal selling. He actively contributes to academic conferences like AMA and NCSM.
