معرفی
Michael Krush is a Professor in the Department of Marketing at the College of Business, Kansas State University, and serves as Associate Director of NSSI. His research examines marketing processes driving firm performance and salesperson effectiveness.
His educational background includes a Ph.D. in Business (Marketing) from the University of Nebraska-Lincoln, an MBA from the University of Iowa, and a BSBA from the University of South Dakota.
Dr. Krush specializes in Marketing Strategy and Sales Management, investigating how marketing capabilities translate to firm performance, identifying critical salesperson attributes, and evaluating marketing dashboard efficacy. His work bridges academic theory with corporate applications through extensive industry collaboration.
- Outstanding Article Award in Industrial Marketing Management
Prior to academia, he managed brands exceeding $600 million in revenue for a major consumer packaged goods company and consulted with startup firms, including an Edison Award-winning product developer. His industry experience deeply informs his research and teaching in Sales and Professional Selling.
