معرفی
Dr. Argha Sen is an Assistant Professor of Marketing at the Perdue School of Business, Salisbury University, within the Marketing Department. His research focuses on Business-to-Business Marketing, Digital Marketing, and Sales Management, with notable contributions to understanding governance strategies in B2B electronic markets and improvisation in alliances. He holds a PhD in Marketing from the University of Nebraska-Lincoln, where his dissertation earned the ISBM Doctoral Competition award and fellow status.
Education includes a PhD from the University of Nebraska-Lincoln. His industry experience spans twelve years in India, managing national sales teams, handling global MNC accounts, and training channel partners. He teaches Marketing Strategy, Business Marketing, and Professional Selling, emphasizing practical application of concepts.
Research interests include B2B relationships, digital marketing strategies, and marketing education innovations. His recent work explores topics like third-party delivery partnerships and virtual career fairs, reflecting a blend of strategic and applied marketing themes.
- Awards: 2017 ISBM Doctoral Competition award, ISBM Doctoral Fellow
- Professional Affiliations: Part of the sales faculty at the Mid Atlantic Marketing and Sales Institute (MASMI)
- Labs/Teams: Engaged with MASMI, a research center for professional selling excellence
