معرفی
Avinash Malshe serves as a Professor in the Marketing Department at the Opus College of Business, University of St. Thomas, where he teaches graduate courses including Marketing Management, Applied Business Research, Healthcare Marketing, and Brand Management. He has led international study programs in India, Australia, and New Zealand, integrating his industry experience with academic rigor.
His educational background includes:
- PhD in Marketing from the University of Nebraska-Lincoln
- MMS in Marketing from the University of Mumbai
- BS in Pharmaceutical Science from the University of Mumbai
Malshe's research centers on business-to-business (B2B) marketing and sales-marketing interface dynamics, examining how organizational functions interact to enable or inhibit strategy implementation and value co-creation with customers. His work spans sales management, value co-creation processes, and strategic alignment in complex B2B contexts, with significant contributions to understanding tensions within sales ecosystems and digitization's impact on sales professions.
His publication record (over 30 articles in top journals like Journal of the Academy of Marketing Science and Journal of Service Research) reveals evolving focus from foundational sales-marketing interface studies (2010-2017) to contemporary challenges like sales enablement, AI-driven transformation, and value co-creation in disrupted markets (2018-2021).
Notable recognitions include:
- James M Comer Award for Best Contribution to Selling and Sales Management Theory (2019)
- Susan E. Heckler Research Excellence Award (2018, 2012)
- University Scholar Grant (2017-2020)
- Marvin Jolson Award for Best Contribution to Selling and Sales Management Practice (2016)
- University of Nebraska Presidential Fellowship (2005)
Malshe leverages his industry background (Pfizer, Ranbaxy, Dr. Reddy's) to bridge academic theory and practical application. His research funding includes the multi-year University Scholar Grant, and he actively contributes as a reviewer for 15+ leading journals. His teaching philosophy emphasizes strategic problem-solving for executives facing digital transformation and sales-marketing alignment challenges.
