Ashwin Malshe

Ashwin Malshe, Ph.D., is an Associate Professor of Marketing at The University of Texas at San Antonio (UTSA), affiliated with the Carlos Alvarez College of Business. He joined UTSA in 2016 after serving as an Assistant Professor at ESSEC Business School (Paris-Singapore) and has been a Visiting Professor at Mannheim Business School (Germany) since 2013. His research focuses on the intersection of marketing strategy, finance, and consumer behavior, particularly analyzing how marketing actions impact financial markets and consumer decision-making. He holds a Ph.D. in Marketing from SUNY Binghamton, with minors in Econometrics, and undergraduate/masters degrees from Mumbai University, India.

Dr. Malshe’s research interests include social media marketing, the marketing-finance interface, and consumer behavior analysis. He teaches courses in social media marketing, marketing analytics, and data visualization, and is a core faculty member for UTSA’s M.S. in Data Analytics program. His work has been published in top-tier journals like the Journal of Marketing and Journal of Consumer Psychology, with a focus on topics ranging from ESG impact on firm value to verified reviews’ sales effects.

His research trends emphasize quantitative analysis of marketing strategies’ financial implications, leveraging big data and social media metrics. He also writes the blog Micro-Positioning, sharing insights on social media analytics. While no formal awards are listed, his prolific publication record reflects significant academic contributions. He has advised several students and contributes to peer review for journals like Journal of Marketing and Financial Review.

Dr. Malshe’s interdisciplinary work bridges marketing and finance, with notable studies on how consumer satisfaction drives stock market reactions and the role of ESG factors in risk mitigation. He actively engages in educational initiatives like the Generation AI Curriculum for community colleges, promoting DS/AI accessibility.