معرفی
Eddie Inyang is an Associate Professor of Marketing at the Department of Marketing and Interdisciplinary Business, School of Business, The College of New Jersey. He holds a Ph.D. in Marketing from the University of Texas at Arlington (2017). His academic focus spans B2B marketing, digital marketing strategy, sales team dynamics, and strategic leadership.
- Education: Ph.D., Marketing, University of Texas at Arlington, 2017
His research explores value co-creation in sales teams, digital customer experience, and the psychological drivers of sales performance. Publications highlight intersections of team learning, AI in service encounters, social media strategy, and empathy in retail banking.
He teaches courses including Advanced Professional Selling, Digital Marketing Strategy, Sales Management, and Strategic Marketing Management. He serves on committees like the Cultural and Intellectual Community Council and School of Business Strategic Planning Committee.
