Manfred Krafft

Prof. Manfred Krafft is Full Professor and Director of the Institute for Marketing at the University of Münster, Germany, with an honorary professorship at the University of Auckland, New Zealand. His academic career includes visiting positions at Duke University, Northwestern University, INSEAD, and Bocconi University. He holds editorial roles for Journal of Retailing and previously served as Editor-in-Chief of Journal of Personal Selling & Sales Management.

His research focuses on Customer Relationship Management, Sales Management, Direct Marketing, and Retailing, with emphasis on digital transformation, pricing strategies, and sales force effectiveness. Recent work explores B2B sales paradigms, retail innovation, and data-driven consumer insights.

Professor Krafft has received significant recognition including:

• EMAC Fellow (European Marketing Academy)
• DSEF Fellow (Direct Selling Education Foundation)
• INFORMS Society for Marketing Science Practice Prize
• SEF/Neil Rackham Dissemination Award

He leads research initiatives on sales technology adoption and customer engagement models through the Institute for Marketing, collaborating with global industry partners.