معرفی
John Dietrich is an Associate Teaching Professor at Arizona State University's W. P. Carey School of Business. He co-authored the textbook Professional Selling In The 21st Century, 7 Ways, 7 Times, widely adopted in U.S. universities. Since 2014, he has taught graduate/undergraduate marketing courses and coaches ASU's competitive sales teams, achieving top rankings in national competitions. His industry experience includes 20 years in sales and B2B roles, including leadership at Larson Engineering.
Education:
- M.B.A., Business Administration, University of Mary, ND
- Master's in Business Management, University of Mary, ND
- B.A., English, North Dakota State University
- B.A., Business Writing and Humanities, Coastal Carolina University
Research Interests: Focuses on modern selling methodologies and B2B marketing strategies. His work integrates practical industry experience with academic teaching, particularly through coaching collegiate sales teams and textbook development.
Achievements:Recipient of the 2020 Huizingh Outstanding Undergraduate Teacher Award and 2018 Outstanding Graduate Teaching Award. Led teams to national accolades, including the prestigious 'Best In Show' marketing award in 2009 and five national marketing excellence awards during his industry tenure.
Advising & Grants: Extensive industry advisory experience through sales competitions and curriculum development. No specific grants mentioned in text.
Labs/Teams: Team coach for Arizona State University's sales teams in the International Collegiate Sales Competition (ICSC), National Collegiate Sales Competition (NCSC), and Arizona Collegiate Sales Competition (ACSC).
