معرفی
Irene Nahm serves as an Assistant Professor of Marketing at the Carlson School of Management, University of Minnesota, where she applies empirical methods to address critical challenges in sales force management and multichannel strategy within business-to-business markets.
Education
- PhD in Marketing, University of Houston (2020)
- MS in Marketing, Seoul National University (2014)
- BS in Industrial Engineering & Economics, Northwestern University (2009)
Research Focus: Nahm's scholarship centers on temporal dependencies in sales performance—including intra-personnel trends and inter-personnel spillover effects—and the strategic implications of digital channel adoption in B2B contexts. Her methodologically rigorous work bridges theoretical frameworks with actionable insights for sales organizations navigating complex market dynamics.
Publication Trends: Her research portfolio demonstrates consistent emphasis on performance trajectory analysis and digital transformation in B2B sales channels, with publications like the Journal of Marketing Research article on sales momentum revealing how positive/negative outcome trends propagate through sales teams and influence strategic decision-making.
Awards and Honors
- Honorable mention for John A. Howard/AMA Doctoral Dissertation Award
- AMS Mary Kay Doctoral Dissertation Award
- Sales SIG Dissertation Award
- Young Scholar Research Competition for Organizational Frontlines Research
- ISBM Doctoral Awards Competition Finalist
Professional Activities: Current information indicates no formal student advising roles or grant-funded research projects beyond her published work; her office is located at CSOM 3-159 with primary focus on advancing sales force management theory through empirical investigation.
