معرفی
Alireza Keshavarz is an Assistant Professor/Lecturer in Marketing at Maynooth University Business School. He holds a PhD in Management Sciences (Marketing) from HEC, Paris. His research focuses on strategic marketing, salesforce management, and compensation dynamics, particularly examining gender pay gaps and salesforce mobility. He is affiliated with organizations such as AMA, EMAC, CNRS Lab GREG-HEC, and Labex ECODEC. His teaching spans marketing analytics, sales management, and business analytics across undergraduate, graduate, and MBA programs.
Education:
- PhD in Management Sciences (Marketing), HEC Paris
Research Interests:
- Sales Force Management
- Compensation and Incentives
- Sales Force Mobility
- Digital Literacy
- B2B Marketing
- Strategic Marketing Ambidexterity
Recent Research Trends: Recent work emphasizes the interplay between salesforce structures, organizational strategies, and labor market dynamics, with a focus on gender disparities and incentive systems.
Professional Contributions:
- Member of the Editorial Board for Journal of Business Research
- Regular presenter at conferences like AMA, EMAC, and INFORMS
Labs/Teams: No specific labs or collaborative teams explicitly noted in available data.
