معرفی
Francesca Sotgiu is a Full Professor of Marketing at Vrije Universiteit Amsterdam and Director of Graduate Studies in Business Data Science across Erasmus University, University of Amsterdam, and VU Amsterdam. Previously, she held roles as an Assistant Professor at HEC Paris and Visiting Scholar at Tilburg University. She teaches at multiple academic levels and has collaborated with companies like Airbus, Danone, and Unilever. Her research focuses on retail dynamics, including pricing strategies, eWOM, and consumer behavior. She serves on editorial boards of top journals like the Journal of the Academy of Marketing Science.
- Education: Doctorate in Marketing from Rotterdam School of Management, Erasmus University.
- Key Research Areas: Retailing, pricing promotions, front-of-package labeling, and social media marketing.
Her work has received awards such as the ABRI Best Faculty Paper Award (2016) and MSI Research Accelerator Award (2017). She has organized academic conferences and events with institutions like INFORMS MSI and ECODEC LabEx.
Grants include €60,000 from HEC Paris Foundation (2010–2014) and €10,000 from ECODEC LabEx (2015). She actively contributes to editorial roles and academic supervision.
